Most websites lose them, and never find out why. The 5-Point Website Audit is a downloadable PDF guide that shows you, the owner, exactly how to score your own site in about 30 minutes.
Beta price. Goes to $27 on December 1.
Google teamed up with Deloitte and analyzed more than 30 million visits to real business websites. They found that improving a site’s speed by as little as one tenth of one second lifted conversions by more than 8%, and led shoppers to spend around 9% more.
One tenth of one second. And that is just speed, which is one of the five areas on your site.
Separate research from Forrester found that strong user experience can lift a website’s conversion rate by up to 400%, with returns reported as high as $100 for every $1 invested in the experience.
Sit with what that means. You are most likely already paying for those visitors, in ad spend, in time, in word of mouth. Most businesses convert only a fraction of them and never find out what stopped the rest. The gap between the site you have and a site that performs is rarely a full rebuild. It is usually a handful of specific, fixable issues that are invisible to you right now.
This guide makes them visible.
Research findings reflect the businesses studied. Your results depend on your site and what you do with what you find.
You have a nagging feeling that your website should be pulling in more than it does. More enquiries. More bookings. More sales. The research says you are probably right.
But you can’t see the problem, because you are too close to it. You built the site, or you paid someone to, and now you look at it the way you look at your own front door. You stopped noticing it years ago.
Your visitors have not stopped noticing. They land, they form an opinion in a fraction of a second, and most of them leave. You never hear from the ones who go. There is no alert for “this looked cheap” or “I couldn’t tell what they do.” The damage is invisible, which is exactly why it never gets fixed.
So let’s make it visible.
You do not need a $500 agency audit. You do not need to learn analytics. You need a clear framework and an honest half hour.
The 5-Point Website Audit walks you through the exact five areas a professional checks, in plain English, and hands you a score and a ranked list of what to fix.
You walk through five areas, one at a time: Structure, Design, Copy, Performance, and Conversions. Each one has a short, plain-language explanation of what to look for.
Every section gives you a simple do-it-yourself check, plus a copy-and-paste AI prompt you drop into ChatGPT or Claude for a sharp second opinion. Score each area out of 20 using the built-in scorecard.
At the end you get a total out of 100 and a clear picture of your weakest area — where you are losing the most for the least effort to recover. Knock out the quick wins first. Most of them take an afternoon.
The complete framework, broken into five scored sections, in language any business owner can follow.
One for each area. Paste your URL, your page text, or a screenshot, and get a blunt, expert-level read in seconds.
So you know exactly what a strong site looks like, and what a leaking one looks like, side by side.
Phone-in-hand steps you can run without any tools, plus the one free tool that measures your real load speed.
Score as you go, tally your number, and walk away with a prioritized to-do list instead of a vague worry.
Everything is in one clean PDF. Instant download. Yours to keep.
Because this is a brand-new beta release, you are getting it at the beta price: just $7. That is $20 off the regular price of $27.
The catch is simple and fair. The beta closes on December 1, 2026. After that, the price goes to its full $27 and stays there.
I want this to be the easiest $7 you spend all year, so I am taking all of the risk off your shoulders and putting it on mine.
Buy the guide. Read every page. Run the full audit on your site. If it doesn’t show you something worth fixing, or if you simply don’t like it, for any reason or for no reason at all, request a refund within 30 days through our payment provider Paddle at paddle.net. Full refund. No questions, no forms, no hoops.
And here is the part most people won’t offer: even if you ask for a refund, keep the PDF. If you got even one useful fix out of it, it has already earned its price.
You cannot lose money here. The only thing you can lose is the chance to find out what your website is doing when you are not looking.
I’m Stefan Chen, the author of this guide. I’ve spent years studying what makes business websites convert, and the same problem comes up everywhere: owners can feel that something is off, but nobody has ever shown them how to look at their own site with clear eyes.
So I wrote down the exact five-point framework as a self-contained PDF you can run on your own site, on your own time, in about half an hour. No jargon, no code, and to be clear: this is a digital guide, not a service. I will not be reviewing, editing, or auditing your website for you.
This guide is the flashlight. What you do with what it shows you is up to you, but at least you will finally be able to see it.
— Stefan Chen
Here are the ones I hear most.
No. The whole point is that it is written for business owners, not developers. If you can browse your own website, you can run this audit.
About 30 minutes for a typical small business site. Less if your site is simple.
A single PDF guide, delivered instantly after checkout. You can read it on your phone, your computer, or print it. The scorecard at the back is built to print and fill in by hand.
No. The checks use free tools, including the free versions of ChatGPT or Claude for the AI prompts, and a free speed-testing tool. Nothing extra to buy.
Yes. The five areas apply to any business website, whether you sell services, products, bookings, or local visits. The examples are general on purpose so they fit your situation.
No. It is a do-it-now audit. You score real areas of your real site, with prompts and a checklist, and you finish with a ranked list of fixes, not a lecture.
Because this is a brand-new beta release and I would rather get it into as many hands as possible while it is new. On December 1, 2026 the price goes to $27.
Then you pay nothing. Request a refund within 30 days through Paddle (our payment provider) at paddle.net, or contact support, for a full no-questions refund. See the refund policy for details.
Spend 30 minutes, find out exactly what is costing you customers, and walk away knowing precisely what to fix first. For $7. With nothing to lose.
Beta price until December 1, 2026. Then $27. 30-day money-back guarantee.